Table of Contents
KOL Quick Stats
- Instagram: 7.8 million followers
- Total Posts: 8,205
- Engagement Rate: Less than 0.01%
- Primary Audience: Women aged 18–34, predominantly from the United States
Julie Sariñana – Founder of Sincerely Jules and fashion icon with over 7M Instagram followers
Who is Julie Sarinana?
Introduction
Julie Sarinana, widely known by her Instagram handle @sincerelyjules, is a Los Angeles-based fashion blogger, designer, and entrepreneur who has become a global style icon. With her distinctive aesthetic and empowering mantra, she has built a lifestyle brand that resonates with millions worldwide.
💰 How Much Does Julie Sarinana Earn?
While exact figures are not publicly disclosed, based on industry standards and her follower count:
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Sponsored Instagram Posts: Influencers with similar reach can command between $10,000 to $25,000 per sponsored post, depending on engagement and brand alignment.
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Brand Collaborations: Major partnerships, such as with Billabong, likely involve six-figure deals, considering the scale and success of the campaigns.
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Product Lines: Revenue from her own brands, Shop Sincerely Jules and Color Dept., contributes significantly to her income, though specific numbers are proprietary.
Based on the estimated earnings breakdown, Julie Sarinana’s annual income is likely in the range of $1 million to $2.5 million USD.
🔍 Quick Stats
Estimated Earnings Breakdown for Julie Sarinana (@sincerelyjules)
| Income Source | Estimated Earnings | Notes |
|---|---|---|
| Sponsored Instagram Posts | $10,000 – $25,000 per post | Based on industry rates for 7M+ followers; varies by brand & engagement. |
| Brand Collaborations | $100,000 – $500,000+ per campaign | Large-scale deals like Billabong likely exceed $250K per collection. |
| Fashion Line (Shop Sincerely Jules) | High six to low seven figures annually | Revenue depends on DTC and retail sales; details undisclosed. |
| Beauty Brand (Color Dept.) | Estimated $50,000 – $200,000+ annually | Niche market; early-stage brand potential. |
| Affiliate Links & Ads | $5,000 – $20,000 per month | Commission from product promotions and blog/YouTube traffic. |
| Speaking/Media Appearances | $5,000 – $15,000 per appearance | Based on brand stature and event prestige. |
🎬 What Does She Post?
Julie’s content is a curated blend of fashion, travel, and lifestyle, reflecting her California roots and global adventures. Her posts often feature:
- Effortless street style and chic outfit inspirations
- Travel diaries from picturesque destinations
- Collaborations with renowned fashion and beauty brands
- Personal insights and motivational quotes
Her blog, SincerelyJules.com, launched in 2009, serves as a platform where she shares her passion for fashion and inspires readers to “Dream, Believe, Achieve.”
🧭 Notable Collaborations and Ventures
Billabong x Sincerely Jules
In 2019, Julie collaborated with Australian surf brand Billabong to create a capsule collection that became the most successful women’s collaboration in the brand’s history. The collection was:
- Sold in over 185 retailers, including Nordstrom and Selfridges
- Achieved a 50% sell-through rate on Billabong.com within the first week
Shop Sincerely Jules
Julie serves as the creative director of her own fashion line, Shop Sincerely Jules, offering a range of apparel that embodies her signature style. The brand has garnered a dedicated following, with its own Instagram shop @shop_sincerelyjules.
Color Dept.
In 2020, she launched Color Dept., a clean, sustainable, non-toxic, and vegan nail polish brand, reflecting her commitment to eco-friendly beauty products.
Monos x Sincerely Jules
In 2024, Julie partnered with travel gear brand Monos to release a limited-edition collection of luggage and travel accessories inspired by the colors of the Southwest, blending functionality with her unique aesthetic.
💡 Why Is Julie Sarinana So Loved?
Julie’s widespread appeal can be attributed to several factors:
- Strategic Collaborations: Partnering with brands that align with her values has expanded her reach and reinforced her brand identity.
- Authentic Storytelling: Her content feels genuine and relatable, offering a glimpse into her personal style and daily life.
- Aesthetic Consistency: She maintains a cohesive visual theme across her platforms, which is both aspirational and attainable.
- Empowering Message: Her mantra, “Dream, Believe, Achieve,” resonates with followers seeking inspiration and motivation.
Final Thoughts
Julie Sarinana’s journey from a personal blog to a global lifestyle brand exemplifies the power of authentic content and strategic branding. Her ability to inspire and connect with a diverse audience has solidified her status as a leading figure in the fashion and lifestyle influencer space.
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Sources of information:
- Julie Sariñana’s Instagram Analytics – HypeAuditor
- How ‘Sincerely Jules’ Parlayed Her 5.5M Instagram Followers Into Billabong’s Most Successful Collab – Forbes
- Julie Sariñana – JP Inc.
- Monos Travel Gear Collaboration with Julie Sariñana – Entertainment Tonight
