KOL Quick Stats

• YouTube subscribers: 2.29M 

• Instagram followers: 674K 

• Total videos: 256+

• Upload frequency: About 3 videos per month

• YouTube debut: July 10, 2017

Michelle’s fashion style blends Korean minimalism with NYC vibes.

Who is Michelle Choi

If you’ve ever fallen into a rabbit hole of minimalistic vlogs, aesthetic routines, and solo-living diaries, chances are you’ve come across Michelle Choi.

She’s not just a content creator — she’s a quiet force in the digital world, offering peaceful windows into her life, one beautifully edited video at a time. From New York apartments bathed in natural light to home-cooked Korean meals and slow-paced solo weekends, Michelle has mastered the art of making ordinary life feel like a warm hug.

How Much Does Michelle Choi Earn?

Let’s talk numbers — because behind every peaceful vlog is a well-oiled business.

YouTube Ad Revenue

Based on her current stats (2.29M subs and over 221 million total views), Michelle is estimated to earn anywhere from $4,100 to $12,400 per month through YouTube ads. That could translate to $60,000–$150,000+ annually, depending on view count and seasonal trends.

Source: vidIQ YouTube Stats

Instagram Partnerships

With over 670K followers on Instagram, Michelle likely commands $2,000–$5,000 per sponsored post. She often collaborates with minimalist brands in fashion, skincare, and lifestyle — all closely aligned with her aesthetic.

General benchmark: Influencer Marketing Hub

Merch & Brand Business

Michelle also runs her own brand, Little Puffy, where she sells lifestyle merch that echoes her personal taste — soft colors, cozy vibes, and subtle designs. This adds another steady revenue stream via e-commerce.

Shop link: Little Puffy

What Michelle Shares (and Why We Love It)

Michelle’s content covers a broad, relatable spectrum: skincare rituals, casual fashion, apartment tours, day-in-the-life vlogs, and Korean cooking. But what really sets her apart is the tone — calm, soft-spoken, never rushed. Her channel feels like a quiet Sunday afternoon.

She started her YouTube journey while studying in Korea, sharing beauty tips and outfit inspiration. Over time, her content shifted. As she moved between cities like Seoul, California, and New York, her videos evolved into intimate glimpses of solo living.

Her Signature Series

Michelle has tried several formats, but these series became fan favorites:

• Skincare Routine
• What I Eat in a Day
• Weekly Korean Vlog
• Life in NYC
• Living Alone Diaries – her crown jewel

Interestingly, her breakout moment came in 2019. She renamed her NYC-focused series to “Living Alone Diaries,” and just like that — her average views doubled. Today, nearly every video in that series garners over a million views.

Michelle’s Instagram reflects her clean aesthetic and real-life charm.

What Makes Her So Watchable?

Honestly, it’s the vibe.

Michelle’s videos are never over-edited. There’s no shouting, no clickbait, no chaos. Just slow shots of her feeding her dog, tidying up her home, sipping tea, journaling, and going for walks in comfy clothes. She doesn’t try to “go viral” — she builds trust.

From 2021 to early 2023, she hit a major stride. Her cozy vlogs during this period — full of cooking, home decorating, and dog walks — were some of her most-watched content. Some clips even soared past 4 million views.

But why do people keep coming back? Here’s the secret sauce:

1. Aesthetic Escapism
Michelle lives the dream many 20-somethings fantasize about: a spotless apartment, a dog, homemade meals, and solo freedom — all in a chill, visually satisfying package.

2. Effortless Beauty
She’s not flashy. Her “girl next door” look and minimal style make her feel more like a friend than an influencer.

3. K-Pop Effect
As an American-born Korean, she naturally attracts curiosity from fans of Korean culture, especially with the global boom of K-pop and K-dramas.

4. She Can Cook
Michelle makes traditional Korean comfort food in a way that feels accessible, even if you’ve never stepped into an Asian kitchen.

5. No Performance Pressure
What you see is what you get. There’s no pressure to be perfect or hyper-productive. And that, ironically, is what makes her content feel perfect.

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