Table of Contents
KOL Quick Stats
- YouTube Subscribers: 460K
- Instagram Followers: 147K
- Total YouTube Videos: 156+
- Upload Frequency: Approximately 3 videos per month
- YouTube Debut: November 26, 2020
Kieun Choi Enjoying Her Holiday at Paris
Who is Kieun Choi
Kieun Choi is a Korean-American lifestyle YouTuber known for her soft, minimalistic vlogs. Born on June 1, 1994, she spent her early life in the U.S. and later moved to Seoul, where much of her content is now based.
Since launching her YouTube channel in 2020, Kieun has grown a following of over 460,000 subscribers. Her videos cover everything from daily routines and “What I Eat in a Day” to coffee shop hopping, solo living, skincare, and cozy trips back to the U.S.—especially her visits home, where her parents often cook for her (fan favorites!).
💰 How Much Does Kieun Choi Actually Make?
Kieun Choi may not be one of the biggest names on YouTube, but she’s certainly carved out a profitable niche.
YouTube Ad Revenue
According to estimates from YTRank and StarStat, she earns between $600 and $2,272 per month from YouTube ads alone. That adds up to about $7K to $30K annually, just from posting three videos a month.
Source: vidIQ YouTube Stats
Instagram Partnerships
Influencers with her following typically earn between $1,000 and $3,000 per sponsored post. While she doesn’t flood her feed with ads, a few high-quality brand deals each month could earn her a solid income.
General benchmark: Influencer Marketing Hub
Merch & Brand Business
In addition to content creation, Kieun has stepped into the fashion world. Her partnership with Lewkin for a dedicated collection—“Kieun Choi x Lewkin”—was well-received and perfectly matched her style.
Though earnings from this collab aren’t public, brand deals like this often involve a revenue share, which could contribute significantly to her overall income.
Shop link: Little Puffy
| Revenue Stream | Estimated Monthly Earnings | Estimated Annual Earnings |
|---|---|---|
| YouTube Ad Revenue | $600 and $2,272 | $7,000 – $30,000 |
| Instagram Sp Content | $1,000 – $3,000 per post | Varies |
| Merch & Brand Collaborations | Varies | Varies |
🎥 What Kieun Choi Shares (and Why We Love It)
Kieun’s content is a blend of lifestyle, food, and travel, often highlighting her experiences in Seoul and the United States. Her videos include:
- Seoul Vlogs: Exploring daily life, cafes, and local cuisine.
- What I Eat in a Day/Week: Showcasing home-cooked meals and dining experiences.
- Café Hopping: Visiting and reviewing various coffee shops.
- Skincare and Makeup: Sharing beauty routines and product recommendations.
- Travel Diaries: Documenting trips, including her time in LA and Virginia.
📈 Top-Performing Videos
Kieun’s most popular videos resonate with viewers seeking authenticity and aesthetic pleasure. Notable uploads include:
- “What I Eat in a Week”: A fan-favorite series that combines culinary inspiration with visual storytelling.
- “I Moved into a Penthouse”: A glimpse into her personal life changes, attracting significant viewer interest.
- “Moved to LA from Korea”: Chronicling her relocation journey, offering insights into cross-cultural experiences.
Why Kieun Choi Stands Out
- Authentic Representation: As a Korean-American, Kieun bridges cultures, providing a unique perspective that appeals to a diverse audience.
- Aesthetic Consistency: Her background in the arts is evident in her content’s visual harmony and minimalist style.
- Relatable Content: From family interactions to everyday routines, Kieun’s videos exude warmth and sincerity.
- Niche Focus: Her emphasis on café culture and home life creates a distinctive brand identity.
Find More KOL cases here !
